Aerin Smith
- Role
- Managing Director, Global Head of Market Commentary at Citi
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Aerin Smith
As a content executive, product innovator, and transformational business leader, I bring…
Experience
Managing Director, Global Head of Market Commentary
Jan 2021 — Present
The leading global bank with 200M+ customer accounts in over 160 countries, Citigroup (NYSE: C) provides consumers, corporations, governments, and institutions with a broad range of financial products and services. • Lead the strategy and delivery of customer-facing commentary for Citi Global Markets, driving $21B in annual revenue. Produce world-class content to help clients navigate the markets in a fast, secure, and reliable manner. • Collaborate with Compliance and Legal to mitigate risk and adapt to shifting regulatory requirements. • Oversee content creation for Citi Velocity, Citi’s #1 ranked, award-winning distribution portal used by nearly 100K institutional clients in 150+ countries across all asset classes. In addition to pricing millions of derivative instruments and supporting half a billion data interactions, Citi Velocity is leading audio-video content and mobile growth with high-profile live events, 2,500 videos and podcasts, and 1,400 webcasts attended by 80K+ clients. • Built an infrastructure to support the expanded responsibility from FX to multiple products (credit, equities, rates, municipals). Drive digital innovation with marketing campaigns using advanced analytics, AI, and automation to deliver a world-class client experience. • member of Citi\'s Culture, Diversity, and Inclusion (CDI) Forum • Tri-Head of Citi Markets Women, North America • Senior Lead for Citi Global Market\'s Black Heritage.
Education
Rice University
Bachelor of Arts, Political Science (with Honors)
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