Eric Miller

About Eric Miller

Head Of Ai Automation & Marketing at Integradyn, an AI-first web development agency…

Experience

1. Director of Marketing B2c B2b Leader

   Automatic Climate

   Oct 2016 — Present · Richmond, VA, US

   Led and developed targeted marketing campaigns to acquire both B2B and B2C customers, managing the full P&L for the marketing department\'s annual operating budget. Oversaw all marketing channels—television, radio, social, digital, and direct mail—while executing brand strategies and coordinating efforts across functional teams and two external agencies.Revenue Growth Initiative:Orchestrated a $12.6M revenue increase by leveraging a multi-channel approach—spanning social media promotions, pay-per-click advertising, and print campaigns—and integrating machine learning insights with predictive analytics to pinpoint and engage high-value customer segments, thereby optimizing spending and maximizing ROI.Customer Base Expansion:Drove a remarkable increase in the customer base from 2.5K to 45K through continuous adaptation of cutting-edge marketing trends, including prompt engineering for chatbots, generative AI for content creation, and automated lead nurturing workflows.Financial Management:Successfully achieved the volume, profit, and spending goals outlined in the marketing department’s financial budget. Demonstrated meticulous attention to detail and facilitated effective communication across all business departments.Team & Stakeholder Collaboration:Acted as liaison across functional departments, providing strategic guidance on AI-driven technologies and fostering a collaborative atmosphere that supports adoption of new marketing automation and data analytics tools.

Education

• The Art Institutes

  Culinary Arts Degree

• Trident

  Bachelor's degree