Ana Emaratsaz
Senior Product & UX Designer | Designing frictionless experiences that drive multi-billion-dollar impact | Enterprise B2B + E-commerce | Fortune 500 + Private Brands
- Role
- Senior User Experience Designer at The Home Depot
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Ana Emaratsaz
I’m a full-stack Senior Product & UX Designer with 7+ years of experience leading design for enterprise B2B and e-commerce platforms. My work has shaped multi-billion-dollar initiatives at Fortune 500 companies, where I focus on crafting silent experiences; frictionless, intuitive workflows that remove complexity and let users focus on what matters.At Home Depot, I led UX strategy for a pricing platform impacting $159B+ in transactions, unlocking $40M+ in incremental margin and earning a Homer Award for high-impact delivery. Previously, I partnered with global brands like PepsiCo and QuikTrip to create interactive, user-centered solutions that scale.I thrive at the intersection of design, research, and strategy, simplifying complex systems, aligning UX with business goals, and delivering measurable impact at scale.
Experience
Senior User Experience Designer
Oct 2021 — Present · Atlanta, GA, US
Owned design strategy and end-to-end research for Home Depot’s enterprise-level pricing tools impacting $159B+ in annual transactions—consolidated store and online price management into a unified omni-channel experience, improved merchant workflows, and defined future-state UX vision and roadmap- Led user research to enable regional pricing capabilities, resulting in over $40M in incremental annual gross margin increase across appliance complex install and online product categories- Redesigned Home Depot’s pricing label workflow during legacy deprecation, eliminating UI constraints and cutting user effort by 41% per label; recovered $440K+ in missed margin and earned a Homer Award for high-impact delivery under tight deadlines- Influenced senior leadership and cross-functional teams by synthesizing research into actionable insights that aligned UX strategy with business goals- Supported two balanced teams across multiple backlogs; facilitated workshops to improve story writing, design handoffs, QA reviews, and delivery processes, enabling smoother cross-team execution.
Education
Texas State University
Bachelor of Fine Arts - BFA, Communication Design
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