Amy Matthews

About Amy Matthews

Hi! My name is Amy (she/her), and I am an accomplished strategic marketing and business operations executive and customer retention specialist with two decades of experience driving transformational growth through subscription program optimization, customer loyalty strategies, and integrated marketing campaigns.I am recognized for my expertise in building profitable subscription businesses, implementing data-driven retention strategies, and creating customer lifecycle marketing programs that maximize lifetime value. My unique combination of strategic vision and hands-on execution has consistently delivered exceptional results across subscription commerce, loyalty program development, and customer experience optimization.No matter the industry—from e-commerce and retail to B2B SaaS and fintech—I have consistently excelled in roles that require building powerful brand partnerships, developing subscription business models, and creating retention strategies that turn one-time customers into loyal brand advocates. My expertise spans subscription program strategy, customer lifecycle management, loyalty program development, retention marketing, churn reduction, and comprehensive customer experience optimization.As a fractional marketing executive specializing in retention and subscription strategy, I help companies build sustainable growth engines through customer loyalty, subscription optimization, and lifecycle marketing programs that drive long-term profitability.What sets me apart: My proven ability to transform customer relationships through strategic retention programs, subscription model optimization, and loyalty initiatives that dramatically improve customer lifetime value while reducing acquisition dependency. Whether launching new subscription programs, optimizing existing retention strategies, or building comprehensive loyalty ecosystems, I consistently deliver measurable results that create sustainable competitive advantages.Currently based in Los Angeles, CA (PDT) and open to both full-time executive roles and fractional consulting engagements.‍‍Core Expertise: Customer Retention Strategy | Subscription Program Development & Optimization | Loyalty Program Design | Customer Lifecycle Marketing | Churn Reduction | Customer Lifetime Value Maximization | Public Relations & Publicity Strategy | Strategic Marketing Leadership | Brand Partnerships & Business Development | Fractional Executive Leadership

Experience

1. Fractional Head of Marketing

   Below 60

   Oct 2025 — Present · US

   Leading omni-channel marketing strategy for celebrity-backed home fragrance brand. Managing paid media, retention marketing, and creative strategy with a focus on DTC subscription growth and customer LTV optimization.

Education

• New York University

  Urban Design & Architecture Studies

• The London School of Economics and Political Science (LSE)

  BSc(Hons), Politics & International Relations

Skills

• Brand Ambassadorship
• Merchandising
• Social Media Marketing
• Microsoft Excel
• Microsoft Powerpoint
• Strategic Partnerships
• Customer Service
• Crm
• Retail
• Direct Marketing
• Marketing Strategy
• Strategy
• Retail Marketing
• Social Media
• Management
• Retail Sales Analysis
• Business Development
• Digital Marketing
• Marketing
• Microsoft Outlook
• Leadership
• Event Management
• Microsoft Word
• Public Speaking
• Budgeting
• Fashion Buying
• Offset Printing
• Retail Buying
• Marketing Communications
• Facebook
• Project Management
• Public Relations
• Online Advertising
• Direct Mail
• Product Assortment Planning
• Forecasting
• Corporate Events
• Account Management
• Advertising
• Market Research