Adrianne Blackett

About Adrianne Blackett

I am passionate about storytelling and love helping brands effectively showcase their value and mission through the power of compelling content. The majority of my career has been focused on developing and implementing strategies to do just that. I am a seasoned content creator and have experience managing digital copy, social media, email marketing and public relations campaigns to help nonprofits, corporations and startups successfully grow their organization. The campaigns I have developed and executed have led to an increased number of partnerships, further customer adoption of services and higher social media engagement.

Experience

1. Director of Content and Communications

   Coinzoom

   May 2020 — Present · Salt Lake City, UT, US

   As the Director of Content and Communications, I manage the development and execution of the overall content and communications strategy with a focus on messaging and content development for the website, blog, social media, email marketing and press announcements.•Increased customer adoption and use of targeted services through email marketing campaigns.•Increased brand visibility and new account registrations through media coverage of corporate partnerships.•Increased followers on X, Instagram, Facebook and LinkedIn through organic campaigns.•Successfully pivot messaging and strategy based on analysis of data and market conditions. •Collaborate with multiple internal and external teams to ensure the brand voice is consistent across all channels and successful customer outcomes are achieved. •Develop all brand assets in partnership with lead designer. •Write all the copy for email marketing campaigns, critical customer communications, social media campaigns, press communications, blog, and website.

Education

• University of Utah

  Bachelor of Arts, Strategic Communications