Adyasha Dash
Marketing Partnerships @ Netflix | Ex - Tata Play & Zee Entertainment | Culture Enthusiast | Content Connoisseur
- Role
- Marketing Partnerships at Netflix
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Adyasha Dash
An organized, creative, detail-oriented & conscientious self starter with 14+ years of experience in the media and entertainment industry; building partnerships & marketing for TV & OTT. Part of the core team that launched the world\'s first aggregator OTT app; Tata Play Binge. Currently driving Marketing Partnerships at Netflix.
Experience
Marketing Partnerships
Jun 2023 — Present · Mumbai, IN
Identifying and negotiating opportunities with consumer brands for partnerships with Netflix IPs/brand- Archies X Maybelline, Starbucks, Skybags, Vistara, boAt - Heeramandi X AJIO - Netflix X KitKat- Netflix X 4700 BC- Squid Game X Knorr, Swiggy Instamart, 5 Star- The Of Bollywood X boAt- Stranger Things X Swiggy InstamartCollaborate with creative production teams to develop creative campaigns for partnerships.Responsible for creating impactful marketing for Netflix on distribution partner platforms (Jio, Tata Play, Airtel, Vi, ACT Fibernet) to drive member growth.
Education
Fergusson College
Bachelor of Arts (B.A.), Economics Majors
2004 — 2009
SYMBIOSIS INTERNATIONAL UNIVERSITY
MBA
2009 — 2011
Kimmins High School
ICSE
2004
Skills
- Team Management
- Creative Direction
- Customer Insight
- Marketing Communications
- Crm
- Social Media Marketing
- Marketing
- Brand Management
- Content Strategy
- Public Relations
- Digital Marketing
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