Adya Bhardwaj

About Adya Bhardwaj

Brand Builder. Product Marketer. Funnel Hacker. Growth Thinker. Writer.With 4+ years of experience, I’ve built brands, scaled funnels, and survived Slack, in that order.I don’t just “do marketing.” I build systems that convert, brands that resonate, and campaigns that make people pause mid-scroll and click before they close the tab. I write like I mean it, build like I own it, and think across the funnel, not just inside the box.I’ve led product marketing, growth, and content across B2B SaaS, edtech, and digital-first brands: launching features, repositioning products, rewriting strategy decks, and managing chaos like it came with the job description. From GTM planning and narrative building to dashboards that make people say “whoa, this is beautiful”, I find joy in making sense of messy things.Because marketing is just storytelling, with more dashboards and slightly more tears.And I’m the one obsessing over the words, the colors, and that one CTA button no one’s clicking. yet.

Experience

1. Product Marketing Manager

   RockED

   Apr 2024 — Present · Bengaluru, IN

   Call it what you want — I build flows that stick, stories that sell, and campaigns that convert.\" Leading product marketing and growth strategy across web and mobile. My role blends storytelling, full-funnel marketing, campaign building, and fixing what isn’t working (and even some things that are).1. Launched GTM strategies across performance, email, and in-product touchpoints2. Repositioned the product narrative, helping reduce churn and improve onboarding3. Designed and managed automation workflows (onboarding, nudges, milestones, certifications etc) to drive engagement and activation.4. Revamped static push notifications into dynamic, user-triggered journeys — leading to higher engagement and retention5. Collaborated with product, design, tech and growth teams to drive user adoption6. Turned content + strategy into conversions — across email flows, in-app messaging, and landing pages.Basically, if it touches the user and needs to perform, I’ve probably worked on it.

Education

• Oakridge International School

  Under-Graduation

• Lovely Professional University

  Graduation