Ady Gray
Data Science & AI Leader | Marketing Effectiveness | Generative AI | Scalable Analytics Solutions
- Role
- SVP, Marketing Science at Critical Mass
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Ady Gray
I build and scale AI-powered data science solutions that turn marketing into measurable growth. With 10+ years leading global analytics teams, I specialize in creating repeatable products—from Lite, advanced segmentation and automated testing frameworks to AI powered dashboards—that deliver impact fast.Hands-on trained in Generative AI, machine learning, and forecasting, I combine technical depth in R, Python, SQL, and cloud platforms with a proven record of leadership across industries including automotive, telecom, retail, QSR, finance, and CPG.My focus: helping organizations test, learn, and scale with intelligence and speed—building data products that last and drive ROI.
Experience
SVP, Marketing Science
Jul 2025 — Present
Global practice leader.
Education
University of Leeds
Bachelor of Science (BSc), Sport and Exercise Science (Honors)
1998 — 2002
Benedictine University
Master of Science (MS), Business Analytics
2013 — 2015
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