Ady Gray

Data Science & AI Leader | Marketing Effectiveness | Generative AI | Scalable Analytics Solutions

Role
SVP, Marketing Science at Critical Mass
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Ady Gray

I build and scale AI-powered data science solutions that turn marketing into measurable growth. With 10+ years leading global analytics teams, I specialize in creating repeatable products—from Lite, advanced segmentation and automated testing frameworks to AI powered dashboards—that deliver impact fast.Hands-on trained in Generative AI, machine learning, and forecasting, I combine technical depth in R, Python, SQL, and cloud platforms with a proven record of leadership across industries including automotive, telecom, retail, QSR, finance, and CPG.My focus: helping organizations test, learn, and scale with intelligence and speed—building data products that last and drive ROI.

Experience

  1. SVP, Marketing Science

    Critical Mass

    Jul 2025 — Present

    Global practice leader.

Education

  • University of Leeds

    Bachelor of Science (BSc), Sport and Exercise Science (Honors)

    1998 — 2002

  • Benedictine University

    Master of Science (MS), Business Analytics

    2013 — 2015

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Ady Gray — SVP, Marketing Science at Critical Mass in Chicago, IL, US | Unifers