Advika Parthvi
Product Manager | Transforming Customer Journeys to Growth | MakeMyTrip Group | Ex- ACTian |VITian
- Role
- Product Manager at Savaari Car Rentals
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Advika Parthvi
Product Manager-Growth at Savaari Car Rentals ( MakeMyTrip Group)
Experience
Product Manager
Sep 2024 — Present
Achieved a 28% increase in bookings on Web and 31% on App by optimising the booking funnel through iterative UI/UX enhancements and data-driven decision making.Revamped web and app booking flow UI/UX, driving pass through uplift of 6.7% on Web and 9.7% on App.Integrated Google Auto complete API, improving user flow and boosting passthrough by 5%.Introduced destination suggestions based on source city, raising search-to-book ratio by 3%.Set up 15 funnel tracking events in CleverTap for comprehensive analytics on landing and info pagesLed homepage revamp Booking Widget, Trip Type Section, Landing Page) for higher engagement by understanding customerSpearheaded agile development cycles, monitored product performance, and owned end-to-end delivery of web and app features.
Education
Vellore Institute of Technology
Bachelor of Technology - BTech, Computer Science (with specialization in Information Security)
2016 — 2020
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