Advait Tinaikar
Product Design @ Roku | Startup advisor | Designer at the intersection of the digital & physical
- Role
- Sr Ux Product Designer at Roku
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Advait Tinaikar
I\'m an experienced end-to-end designer, with a breadth of design experience leading teams and working across research, interaction design and physical product interactions. Being an ex-engineer and business person, I am pretty well rounded and thoughtful about collaboration and my approach to design. I\'m passionate about not just creating delightful products but also successful products.In my spare time, I also like work with early-stage startups to help them define their value proposition and product experience, with the aim of driving early tangible metrics.
Experience
Sr Ux Product Designer
Mar 2022 — Present · San Jose, CA, US
Being the first designer on Roku Smart Home, I have led mobile, web and TV design. As part of my role I have collaborated with product, marketing, and engineering teams to define and launch innovative features for Roku\'s strategic foray into Smart Home. • Currently focused on improving the app experience with multiple platform features focused on driving app engagement, maintaining competitiveness and increasing customer satisfaction• Led design for mobile subscription workflow flow for Roku Smart Home, with an aim to boost subscription revenue by 10%• Designed the end-to-end mobile experience for the Roku Battery camera, focused on making setup easier and enabling users to optimize their battery life• Designed the Cameras app and TV notifications for doorbells, enhancing user engagement and driving smart home sales. • Led mobile design for the Roku Home Monitoring system and Roku Indoor camera, improving security, reducing setup time by 60% and drastically increasing the number of activated devices
Education
Carnegie Mellon University
Master’s Degree, Product Development
2016 — 2017
Birla Institute of Technology and Science, Pilani
B.E.(Hons), Mechanical Engineering
2009 — 2013
Skills
- Sketch 3
- Presentation Development
- Sponsorship Marketing
- Management
- Event Management
- Art
- Entrepreneurship
- Invision
- Business Development
- Marketing Strategy
- Public Speaking
- Strategic Partnerships
- Business Strategy
- After Effects
- Social Marketing
- Leadership
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