Ashley Smith

About Ashley Smith

As an accomplished Director of Marketing and Community Relations with over 11 years of…

Experience

1. Director of Marketing and Community Relations

   Collins Group Realty

   Jun 2016 — Present · Hilton Head, SC

   Spearhead successful, multifaceted marketing plans across multiple channels.• Position brand to capture a larger market share and increase penetration with creative approaches.• Enhance client for life relationships from initial contact through continuous engagement and win-back tactics.• Attract target audience with polished, professional and engaging marketing materials.• Key stakeholder during hiring and training of new team members.• Conduct performance evaluations with marketing team members.• Manage a six-figure marketing budget considerate of short and long-term marketing strategies and goals.• Oversee SEO strategy to position the website as the leading source for local real estate search and information• Craft and modernize marketing materials and content in a consistent tone and brand voice on digital, social, and print.• Evaluate consumer behaviors to inform promotional campaigns.• Event planning and educational workshops from conception through post-event engagement.• Videography, photography, and virtual tour creation for our listing clients.• Oversee the company\'s charitable fund including year-long charitable giveaway, community drives, unique annual project development and execution, and relationships with over a hundred local non-profit organizations.

Skills

• Single Family Homes
• Strategic Planning
• Advertising
• Microsoft Office
• Sales
• Merchandising
• Social Networking
• Social Media Marketing
• Team Building
• Management
• Marketing Strategy
• Microsoft Excel
• Powerpoint
• Marketing
• Visual Merchandising
• Negotiation
• Inventory Management
• Residential Homes
• Apparel
• Microsoft Word
• Retail
• Sales Management
• Customer Service
• Contract Negotiation
• Sellers
• Real Estate
• Social Media