Adam Slater

Executive Vice President of Strategy & Editorial @Stoke

Salt Lake City, UT, US

Develops and implements comprehensive marketing and content strategies to support key business initiatives across key accounts- Leads the RFP process, from strategy and content development to final delivery- Creates and refines proposals to secure new business opportunities and drive business growth- Provides strategic direction for sponsorships, overseeing project management and to ensure alignment with business goals- Manages ad hoc business development requests, including high-value proposals and the conception and strategic direction for critical new business pitches- Leads a team of 14 content strategists and producers by fostering a positive and productive work environment while consistently maintaining high morale and work product- Oversees employee relations and facilitates internal communications, particularly during periods of change such as new contracts or quarterly performance reviews- Scales processes, people, and systems as the demands of the business evolves- Mentors senior content strategists to support and strengthen the next layer of leadership- Partners with senior leadership to ensure overall go-to-market strategy, editorial, and marketing initiatives directly support revenue and growth across all lines of business- Devises and implements overarching client service strategy, tracks performance, and presents ROI to the executive team on an ongoing basis- Develops pricing strategies for client initiatives and ensures profitability across all accounts- Manages budgets for freelance and contract resources, while optimizing resource allocation and controlling costs across all accounts- Oversees a portfolio of 15+ active accounts to ensure high-quality deliverables and strong project health overall- Manages freelance budgets and resources by effectively allocating writers, editors, and analysts to new projects to meet deadlines and achieve project goals.

University of Rhode Island

BA, Journalism