Adam Ritchie

VP, Product & Innovation @Canadian Broadcast Sales

Toronto, ON, CA

In my role as VP, Product & Innovation, I lead the evolution of audio advertising by bridging the gap between traditional broadcast and digital audio solutions. My focus is on developing smarter, more integrated audio products that meet the needs of advertisers and publishers in a rapidly changing media landscape.I oversee Canadian Broadcast Sales’ Research, Custom/Influencer, and Digital Audio departments, guiding three industry-leading teams to drive innovation and strategic growth. By leveraging their unique strengths, I make data-driven decisions to improve and adapt a diverse range of audio-focused products. My ultimate goal is to empower our clients to deliver highly targeted and impactful messaging, ensuring their brands resonate with audiences across platforms.With a commitment to innovation and a deep understanding of market dynamics, I continually seek new opportunities to future-proof audio advertising solutions, enhance transparency, and create value for all stakeholders.

Saint Mary's University

Bachelor of Commerce (B.Com.), Marketing

Dalhousie University

Bachelor of Business Administration (B.B.A.), Business Administration and Management, General