Adrienne Wickham-Gobert
Principal, Marketing @ RMI | CleanTech, Renewables, Climate Solutions, FinTech
- Role
- Marketing Principal at RMI
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Adrienne Wickham-Gobert
My career mission is to accelerate the adoption of climate solutions Over the past decade+ I’ve helped deploy over $30B funding into sustainable home improvement and clean energy projects with mission-driven, profitable companies that are changing the world. As a seasoned growth marketing - brand - product - and experience strategist, I specialize in shaping brand, customer and business partner journeys, crafting engaging growth marketing strategies, spearheading product marketing initiatives, executing agile go-to-market tactics to better planetary health, to empower high-impact companies to achieve multibillion-dollar valuations, and to make non-profits agile like their fast-moving, for-profit peers. I get excited about making sustainability actionable, creating thriving partnerships, and collaborating with and mentoring energetic people. Outside of work, I love mountain biking, delicious food/ wine, and live-music. Core competencies: product + growth marketing | product management | go-to-market strategy | brand development | storytelling | creative content creation | social media | email + channel marketing | demand generation | marketing analytics | team leadership | roadmapping + quarterly planning | copywriting | event + tradeshow strategy | yoga + mindfulness training | facilitation
Experience
Marketing Principal
Apr 2024 — Present · Oakland, CA, US
The Rocky Mountain Institute (RMI) is an independent nonprofit 501(c)(3) think-and-do tank. We work in the world’s most critical geographies and engage businesses, policymakers, communities, and nongovernmental organizations to identify and scale market-driven solutions that cut greenhouse gas emissions to secure a clean, prosperous, zero-carbon future for all. At RMI, I oversee the Lifecycle Marketing, Audience Insights, Paid Advertising and Social Media functions. Guiding our integrated marketing strategy across a diverse portfolio of topics, audiences, and channels, we\'re responsible for digital experience, identifying our target audiences, amplifying RMI\'s market-driven climate solutions + programming, expanding engagement globally, and inspiring adoption to address climate change.
Education
NOLS
Wilderness Leadership
2011 — 2011
University of Massachusetts Amherst
Honors, Bachelor of Science (BSc)
Hakomi Institute
Somatic Psychotherapy Practitioner Program
2019 — 2020
Hollyhock Leadership Institute
Art of Leadership Training
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