Adrienne Davey
Strategy & Analytics Leader at VF Corporation
- Role
- Director, Marketing Optimization Strategy at VF Corporation
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Adrienne Davey
Product Management, Data, and Analytics leader with almost 20 years of work experience and 12 years of people management experience. Diverse experience across Consumer Brands, AdTech, SaaS products, and Entertainment. Data nerd. Always curious.
Experience
Director, Marketing Optimization Strategy
Jul 2025 — Present · Denver, CO, US
Lead and measure the success of VF\'s global Social First Strategy- Manage enterprise partnerships and data to analyze and quantify marketing effectiveness across VF brands- Drive test & learn mentality with a focus on incremental revenue and adoption of best practices across the consumer lifecycle- Enable cross-brand and cross-functional learning to drive greater efficiency- Ensure proper marketing approach when entering new channels / distribution points (e.g, TikTok Shop)
Education
Texas McCombs School of Business
BBA, Marketing
2002 — 2005
The University of Texas at Austin
BBA, Marketing, Advertising
2002 — 2005
Skills
- Digital Marketing
- Social Media Marketing
- Online Advertising
- Social Media
- Media Buying
- Digital Strategy
- Advertising
- Digital Media
- Interactive Marketing
- Integrated Marketing
- Account Management
- Sponsorship
- Strategy
- B2b
- Start-Ups
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.