Adrienne Levin

About Adrienne Levin

My name in Adrienne and I\'ve spent 17 years as a Designer with a specialty in User Experience (UX) Design, Product Design and Interactive Design. I have a background in software, application design, enterprise & SASS user portals along with consumer facing experience, Omni channel experience design, User Experience and Product Design methodologies. User Experience is the Psychology of Design. I will advocate for your customer and give them a voice. I work collaboratively with Product & Engineering partners, cross functional teams. I’ll serve the business needs of your company and users. I\'ll help guide your customers through training, onboarding and support to promote long-lasting impressions about your brand. Design thinking is important and we will work together to integrate the right strategy for you and your audience, through every stage of their journey. How can I help you? We’ll work together to identify and target your audience based on research. I will provide insights about their key behaviors, analyze and help craft a strategy that works. This includes (but is not limited to)- Traditional User Experience Deliverables (wireframes, visual comps, prototypes)- Design System and Pattern Library creation, management and adoption - All methods of User Testing (interview, diary studies, observation, usability)- Information and Taxonomy Architecture - User & System Flows What do I believe in- Clean, intuitive design executed with purpose & intent - Interaction design principles - Custom content strategies - Creating branded elements that help to elevate your companies voice - Human-centered design - Design Operations - Product Design end to end delivery and implementation What else can I deliver? • Market segmentation and audience profiles • Customer and buyer journeys • Tangible artifacts to help receive buy-in • Data-driven results & research • Touchpoint analysis crafted for specific interactions • Highly personalized content • Ecosystem and digital property mapping

Experience

1. Product Designer

   Rakuten International

   Apr 2021 — Present · San Diego, CA, US

   As a Product Designer at Rakuten Rewards, I have had the privilege of serving as the lead designer for both the search squad and browse core navigation squad. In this role, I have helped millions of members discover the right products and connect with their favorite merchants, keeping them engaged post-acquisition and throughout the entire purchase experience. My work has involved solving complex problems in partnership with my product and engineering colleagues, as well as collaborating with other product designers to create innovative solutions. I work closely with copy and content specialists, as well as our research department and design systems team, to ensure that our products are both functional and aesthetically pleasing. Throughout my time at Rakuten Rewards, I have shipped high visibility initiatives in an iterative approach that ties to the larger organization\'s KPIs. My work has helped members feel rewarded and motivated to receive cash back for shopping, while also meeting the evolving needs of our business stakeholders. To ensure that our products are of the highest quality, I conduct workshops to align on priorities, as well as attend twice-weekly focused product design critiques and collaboration sessions. I also contribute to design system reviews, component and pattern development, and internal research methods, working with a team of researchers to validate concepts using internal tool as well as gathering qualitative and quantitative research from live A/B tests. Overall, I am passionate about creating products that help improve the user experience with a focus on “member-centricity” throughout the entire organization.

Education

• The Art Institutes

  Bachelor of Science (BSc), Design and Visual Communications, General

  2003 — 2005

• UC San Diego Extended Studies

  Digital Media, Design and Visual Communications, General

  2005 — 2005

• Adams State University

  Associate of Arts and Sciences - AAS, Graphic Design

  2002 — 2003

• Adams State University

  Commercial and Advertising Art

• Platt College-San Diego

  Bachelor of Science (B.Sc.), Web Design

  2008 — 2010