Adrienne Lapchuk
Ux Designer @TD
Mississauga, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
May 2024 — Present
Ux Designer @TD
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Toronto, ON, CA
Improved accuracy and confidence levels for Canadian and U.S. TD.com NLU chatbots- Redesigned top 100 intents to reduce time and mental load to get user to the feature, page or tool they need- Improve accuracy of testing variants- Conducted competitive audits
EDUCATION
1999 — 2002
Western University
B.Sc., Biology
N/A
Human Factors International
CUA Certification Stream
2003 — 2003
Centennial College
Post-Graduate Certificate in eCommerce
SKILLS
OmnitureEmail MarketingE-CommerceGoogle AdwordsMobile MarketingInformation ArchitectureUsabilityWeb AnalyticsUser ExperienceSEOOnline MarketingManagementStrategyAnalyticsUsability TestingBusiness AnalysisDigital StrategyProject ManagementHtml
ABOUT ADRIENNE LAPCHUK
Crafting intuitive and impactful user experiences that drive business success! As…
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