Adrienne Horrigan

About Adrienne Horrigan

One of my earliest memories from elementary school is the exhilaration I felt when my class was given a new writing assignment. I longed for the moment when I could fill a fresh piece of C-line filler paper with the flood of ideas that filled my overzealous brain. Throughout my life, I have used every writing opportunity to feed this zeal and enhance my skills as a writer and an ideator.I have developed a passion for using the unique combination of these skills and ideas to tell stories. In marketing, I am able to do this by absorbing the knowledge and information needed to sell the product, gain the followers, attract the attendees, etc, and use it to develop copy that is attention-grabbing, engaging, and persuasive.

Experience

1. Partner & Program Marketing Manager

   SoftwareOne

   Jun 2025 — Present · Raleigh, NC, US

   Develop and execute integrated marketing campaigns in collaboration with strategic partners, including AWS, IBM, ServiceNow, and Flexera, to support pipeline growth and enhance brand visibility.• Collaborate cross-functionally with sales, alliances, and global marketing teams to ensure alignment across demand generation, content, and enablement strategies.• Manage programmatic marketing efforts, including campaign planning, asset development, performance tracking, and stakeholder reporting.• Contribute to partner event sponsorships and activations to ensure brand consistency and ROI.• Drive continuous improvement through data-driven insights, optimizing campaign performance and partner engagement.

Education

• Slippery Rock University

  Elementary Education, Elementary Education and Special Education

  2008 — 2013