Adrienne Edmonson

About Adrienne Edmonson

Proven problem solver & motivator with 12+ years of experience getting best end results…

Experience

1. Director of Marketing

   The Lighthouse For The Blind, Inc

   Jun 2019 — Present · Seattle, WA, US

   Lead, manage, and inspire a four-person hybrid marketing team, collaborate with other senior-level decision-makers, and multiple outside vendors. Craft and execute brand awareness initiatives for the 105-year-old social service enterprise to reach and cultivate donors, corporate partners, government and aerospace customers, community members, and like-agencies that would use our low vision clinic and independent living services. Tasks include: team cultivation; strategic planning; writing press releases, working with the press and facilitating press interviews; social media strategy and content creation management; design; editing; copywriting ads for radio and TV spots; digital campaign implementation and analysis; website content management; contributing/executing internal and external DEI initiatives; and contributing/executing senior management corporate initiatives.Executed digital marketing campaigns, increased SEO through Google Ad grants contract increasing website users by 87% over three years increasing brand awareness.Crafted/implemented a multi-channel brand awareness campaign that garnered 9.5 million impressions.Devised a successful strategy to maximize Google Ad Grant, increasing impressions by over 91% in three years.Inherited a third-party Lighthouse Government customer website; created new website with a redirect to the original site to gain a web presence; implemented SEO strategies, resulting in over visitors in the second year.

Education

• School of Visual Concepts

  Art direction

• Western Washington University

  BS

• Garfield High School

  General Studies

Skills

• Marketing
• Email Newsletter Design
• Information Architecture
• Nonprofits
• Graphic Design
• Creative Strategy
• Corporate Identity
• Concept Development
• Creative Direction
• Corporate Communications
• Marketing Communications
• Brochures
• Creative Problem Solving
• Illustration
• Direct Marketing
• Fashion
• Indesign
• Advertising
• Website Development
• Web Project Management
• Corporate Branding
• Wordpress
• Logo Design
• Email Marketing
• Mixed Media
• Art
• Visual Design
• Digital Strategy
• Strategic Planning
• Online Marketing
• Brand Management
• Packaging
• Marketing Strategy
• Direct Mail
• Web Design
• Artists
• Art Direction
• Newsletters
• Digital Media
• Adobe Creative Suite