Adrienne Berg
Manager, Brand Channel Experience @TD
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WORK HISTORY
Manager, Brand Channel Experience @TD
Toronto, ON, CA
Develop strategic initiatives on a highly complex portfolio. Laser focused on humanizing the brand and connecting TD\'s owned channels elevating customer experiences by bringing to life TD’s Customer Value Proposition pillars providing ease, value, or advice. Created and lead retail orchestration of non-targeted messaging for key moments across all channels.2023 League of Excellence recipient.
ABOUT ADRIENNE BERG
A customer-centric strategic marketer with 20 years of experience leading high-impact, multifaceted campaigns for large, matrixed organizations. A proven track record in developing and executing national marketing strategies that drive customer engagement, brand growth, and drive sales across diverse industries. Taking a collaborative approach to manage cross-functional teams and priorities to leverage data-driven insights to deliver measure able results.Specialties: Strategic Planning & Delivery, Customer & Colleague Engagement, Experiential Marketing, Brand Management, Brand Communications, Project Management
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