Adrienne Doedderlein

About Adrienne Doedderlein

Social media leader who blends content, strategy, and performance to drive real business results. Passionate about treating social as a growth engine, using strategic approaches to increase searchability across platforms, Google, and AI-driven experiences. Known for aligning creative with business goals, building efficient processes, scalability, and leading teams that deliver high-impact work.

Experience

1. Digital Marketing Ad Operations Manager, Zales & Banter

   Signet Jewelers

   Oct 2024 — Present

   Direct the digital ad trafficking for Zales paid social, display, YouTube, FEP, and CTV-Evaluate paid social creative plans against platform and agency strategy, assessing message volume, versioning, and executional mix to ensure alignment with algorithmic learning principles-Synthesize creative and media analysis into clear strategy recommendations and present findings to brand, creative, and media stakeholders to inform planning decisions- Project oversight to ensure all ads are launched accurately, on time, and aligned with brand guidelines and channel best practices- Track daily spending across digital marketing channels- Lead communication between agency and in-house teams regarding the navigation of potential launch roadblocks

Education

• Notre Dame of Maryland University

  B.A., Communications

  2003 — 2005

• Community College of Baltimore County

  Associate of Arts - AA, Mass Communications