Adrienne Seligman
Strategic Marketing Leader | Lifecycle-Growth-Revenue-Performance Mktg | Demand Generation | I deliver impactful dynamic results-driven marketing initiatives & activations with great teams | Former Cigna, LP, ViacomCBS
- Role
- Chief Member at Chief
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Adrienne Seligman
For over 2 decades, I’ve built brands, stories, and growth strategies that connect with audiences and deliver measurable business impact. I’m passionate about the full spectrum of marketing—digital and traditional, online and offline, emerging platforms and established channels—and I combine creative vision, curiosity, and data‑driven insight to develop strategies that challenge the status quo and drive outcome‑based growth.I bring extensive experience across B2B, B2C, and DTC—spanning Healthcare, Energy, Technology, Retail, Consumer-Packaged Goods (CPG), Entertainment, Music, Quick-Service Restaurants (QSR), Automotive, Motorcycle/Recreational Vehicles, Construction, and Manufacturing. My expertise includes revenue and growth marketing, lifecycle and demand generation, brand and go‑to‑market strategy, performance marketing, ABM/ABX, and integrated campaign activation. I focus on translating customer needs into strategies that drive acquisition, retention, engagement, and revenue—serving diverse buying committees across enterprise, channel, and consumer environments.Across my career, I’ve led integrated growth initiatives, built and scaled marketing engines, and partnered cross‑functionally to align strategy, execution, and outcomes. I’m known for operating at the intersection of data‑driven decision‑making and creative storytelling—using insight, experimentation, and performance rigor to inform strategy, elevate market presence, and deliver sustained business results. I thrive where marketing is a strategic growth lever, where customer insight informs decisions, and where teams are empowered to deliver meaningful, measurable results at scale.
Experience
Chief Member
Apr 2026 — Present
Member of Chief, a private, vetted leadership community for senior women leaders who believe influence is strongest when it’s shared. I joined Chief to engage with accomplished, multihyphenate peers who are charting new paths, learning from one another, and reshaping leadership through collaboration rather than competition. The value of the community lies in the caliber and diversity of its members—leaders across industries who bring candor, perspective, and a shared commitment to growth and impact.
Education
University of Alabama
BS
University of Oxford
Study Abroad Program - Wadham College
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