Adrienne Pelzel

Director, Digital Marketing @Brookfield Residential

Scottsdale, AZ, US

Strategic and results-driven leader with extensive experience driving digital transformation and unifying strategies across diverse business groups. As a Director of Digital Marketing for a leading North American home builder, I specialize in implementing innovative digital tools, optimizing user experiences, and managing complex projects that enhance operational efficiency and customer satisfaction.I have successfully led and collaborated on major initiatives, including consolidating multiple websites into a unified platform and driving digital transformation through data visualization tools and pricing transparency. I manage our website development lifecycle, aligning design, development, testing, and deployments, ensuring cohesiveness with business goals and user experience best practices. Passionate about bridging communication gaps, I bring a strategic mindset, a drive for achievement, and the ability to inspire alignment across stakeholders at all levels.

University of Nevada, Reno

Bachelor's degree, Liberal Arts and Sciences, General Studies and Humanities