Adrienne Murphy

About Adrienne Murphy

Innovative and results-driven marketing professional with 10+ years of experience leading large-scale, integrated brand marketing campaigns. Expertise in overseeing cross-functional teams and driving omnichannel marketing efforts.

Experience

1. Senior Manager, Integrated Brand Marketing

   洲际酒店集团

   Nov 2020 — Present

   Manage a team of marketing associates responsible for developing and implementing campaigns for brand and strategic partner initiatives• Lead large-scale, integrated brand marketing campaigns encompassing paid, owned, and earned media efforts• Supported the launch of the new Masterbrand visual identity for IHG Hotels & Resorts leading to the development of the largest campaign effort in over a decade• Manage budgets for brand campaign marketing efforts, accounting for creative development, paid media, consumer insights, and production management initiatives• Collaborate with internal partners, advertising agencies and external vendors to ensure timely and effective campaign execution• Track campaign performance and implement campaign optimizations as needed

Education

• Northwestern University

  Graduate Certificate in Essentials of Marketing from Kellogg School of Management

  2017 — 2017

• The University of Georgia

  B.S.F.C.S., Consumer Economics

  2007 — 2011