Adrienne Gardner

Business Owner @SSA Group

Denver, CO, US

CurrentI help event and hospitality businesses - whether that means fixing their sales process, coaching their team, or finally figuring out why no one’s following up on leads. Through coaching, speaking, and boot camps that are actually useful (and not painfully boring), I help teams work smarter and sell better without losing their minds.Find me at gardnereffect.com 20••••23• Hire, manage, and train a team of 20 in operations, sales, and marketing to book and oversee 400+ events per year across all six actively managed venues. • Develop & manage sales team for two venues, including doing specialty venue sales training, employee goal setting, tracking revenue goals and sales metrics to ensure each team is on track. Teams have exceeded contractual venue sales goals each year since taking over venue sales. • Establish custom sales and marketing plan for each venue to drive lead generation, utilizing social media, targeted media publications, press releases, and venue specific initiatives.• Trained TGE teams on collaboration and crisis management techniques to maintain a high level of client satisfaction. • Institute all internal processes and back-office managementAccomplishments• Grew company from zero revenue and 1 employee to 2.5M and 20 full time and part time employees to become one of three companies in Denver to provide third party venue management services. • Collaborated with each venue to develop crisis management protocols with the onset of the Covid Pandemic to both address local customer concerns and issues as well as continue to capture venue revenue and bookings throughout the pandemic, ultimately maintaining a cash flow for each of the 6 managed venues throughout 2020 and into 2021. • Increased new event sales by 300% for venue clients from 2019 to 2021.

University of Central Florida

Bachelor of Applied Science (BASc), Law

University of Central Florida

Bachelors of Science, Legal Studies