Adrien Bascuñana
Luxury Hospitality & Guest Experience Leader | LVMH Flagship Operations | P&L | VIP & UHNW Client Experience | Open to LATAM, Europe & Middle East
- Role
- Flagship Director Client Experience, Operations & P & L at Berluti
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Adrien Bascuñana
Luxury operations and guest experience leader with 15+ years of international experience across LVMH and premium global brands in Europe and the United States. Proven track record leading flagship operations, managing P&L responsibility of up to $10M, developing high-performance teams of 25+, and elevating service standards for demanding luxury clientele.My background combines operational rigor, clienteling excellence, and brand execution in high-stakes environments where detail, emotion, and performance matter equally. I have built and led teams, opened boutiques, driven commercial growth, and cultivated long-term relationships with VIP and UHNW clients.Today, I am positioning this experience toward luxury hospitality, guest experience, and resort operations roles, where hyper-personalization, service culture, and flawless execution are critical to the guest journey.Core strengths:Luxury Operations & Guest Experience | P&L Management & Commercial Performance | VIP / UHNW Client Development | Team Leadership & Cross-Cultural Management | Pre-Opening & Market Activation | Service Standards & Brand Excellence
Experience
Flagship Director Client Experience, Operations & P & L
Sep 2022 — Present
Flagship Director overseeing operations, commercial performance, and client experience for Berluti in Beverly Hills and Paris. Full accountability for P&L, team leadership, service standards, and brand execution in highly demanding international luxury environments. • Managed annual P&L of approximately $10M, balancing revenue growth, cost control, and profitability • Delivered +4% year-over-year sales growth in a challenging luxury market • Increased UPT by 18% and cross-selling by 28% through VIP client strategy and clienteling excellence • Led and developed a team of up to 25 across sales, operations, and service functions • Built long-term relationships with international VIP and UHNW clients • Partnered with HQ, marketing, and visual merchandising to ensure flawless brand execution • Improved client experience performance, including NPS gains
Education
AFPA
VAE VCM Niveau IV – Retail & Commercial Operations, Vente au détail et activités de détail
2015 — 2015
HEC Paris
Leadership, Commerce international
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