Adriele Yamaguchi

Sr Product Designer @Vendoo Yc W22

MD, US

Projects:•Send Offers Feature•Marketplace Sharing Add-On•Shadowing in real life with real users •Seller Success FlowsKey Achievements:•Launched “Send Offers” feature, achieving 78.5% CSAT and 24% adoption among users for this add-on.•Delivered the highly requested Marketplace Sharing feature, enabling 143k items shared on Poshmark alone, positioning Vendoo as the most complete crosslisting tool on the market.•Partnered with PMs and engineers to test new pricing models, resulting on a increase seller adoption through successful A/B experiments.•Redesigned onboarding flow, increasing the number of sellers successfully listing within their first week.Responsibilities as Product Designer:•Work cross-functionally with Product Managers, Engineers, Directors and other disciplines to design, prototype, and deliver features end-to-end.•Collaborate on core seller workflows improving overall seller satisfaction and platform adoption.•Advocate for user needs and business goals, translating insights into actionable design solutions.•Contribute to strategic design decisions, optimizing workflows and seller experiences across multiple marketplaces. •Responded fast to market\'s needs and user\'s feedbackSoftwares / Methodologies:Figma · Miro · Jira · Prototyping · Continuous Discovery · Low-Code Testing · Ideation · Design System · A/B TestingSkills:User Research · UX/UI Design · Wireframing · Rapid Prototyping · Strategic Thinking · Lean UX · Usability Testing · Customer Experience · Interaction Design · Product Strategy · Agile Methodologies

Universidade Federal de Santa Catarina

Bachelor of Arts (BA), Industrial and Product Design

Cardiff Metropolitan University

Bachelor of Arts (BA), Industrial and Product Design

Avila University

Master of Business Administration - MBA, Business Administration and Management, General

ESPM

Customer Experience Strategy, Industrial and Product Design

Gama Academy

XP9