Adrian V.
Web Analytics / Digital Marketing
- Role
- Sr Web Analytics Implementation Manager at Early Warning
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Adrian V.
Seasoned, industry-recognized digital marketing and analytics strategist who enjoys merging a highly operational/technical background with a passion for measurable and results-driven user experiences. Expertise in developing complex data architecture environments to support the overall aggregation of data, and report on those insights in a variety of reporting platforms. Strong passion for teaching and mentoring, with extensive experience with remote work environments.Notable Speaking Accomplishments:MozCon 2015State of Search - Dallas 2017MozCon Ignite 2016eMetrics Chicago 2016ERA Great Ideas Summit 2016SMX West 2012, 2015SMX East 2011, 2014IMA Impact 2014Content Marketing World 2014Interactive Day San Diego 2014Instructor for Cardinal Path Training Academy (20••••12)Specialties: Web analytics, Google Analytics, Tableau, Power BI, Looker Studio, Google Cloud Services, Snowflake, SEO, SEM/PPC, Marketo, Marketing Automation, Conversion Optimization, PHP, MySQL, AJAX, HTML/CSS, jQuery
Experience
Sr Web Analytics Implementation Manager
Dec 2022 — Present · Phoenix, AZ, US
Early Warning is the network operator of the Zelle Payments Network, which enables fast, safe, and easy payments directly from your bank app. For three decades, Early Warning’s payments, identity, authentication, and risk insight solutions, built on contributed data, have empowered financial institutions to create amazing financial experiences.Accomplishments- Management of Mixpanel & Google Analytics 4 (with Google Tag Manager) implementations across the Zelle and Paze web and mobile applications- Led Google Analytics implementation project plan & execution for Paze national rollout across merchant sites- Ownership of all documentation & training for web analytics tools- Data management within Google BigQuery, Snowflake, & Hadoop- Report/Dashboard development within Looker Studio and Tableau
Education
Arizona State University
B.A., Music
1999 — 2002
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