Adrian van Haaften

About Adrian van Haaften

SaaS operating executive running high-growth companies, go to market strategy, achieving market leadership and maximizing enterprise value.Over 20 years of success leading and guiding PE and VC-backed B2B software organizations, creating high-growth global companies, defining & owning the go to market strategy, building high-performance marketing, sales and customer engines, growing revenues, achieving rule of 40, improving valuations, driving public and private exits at companies from $20m >$2B. Particular expertise as an execution-oriented, metrics-guided SaaS leader, building effective teams and well-positioned brands.Products: B2B and B2B2C SaaS, Cloud, Tech Target Industries & SaaS Segments: Construction, HR / HCM, ERP, Renewables, CRM, Fintech, eCommerce, Marketing, Travel, Loyalty, Retail, Manufacturing, BI, CMS, Productivity softwareMarket Segments: SMB, Mid-Market, Enterprise Global Experience: North America, EMEA, APAC, LATAM. Deep background running North America market entry for International companiesExpertise:* Corporate: C-level Leadership (CEO, COO, President)* Corporate: Ownership of company Go to Market and Growth Strategy* Corporate: Organizational (re)design to optimize growth and scale * Corporate: Launches, Turnarounds, Pivots, Re-positions* PE / VC: Portfolio Growth Strategy, Advisory & Turnarounds* PE/VC: Due diligence support (Buy and Sell side)* M&A: Fundraising, Exits, Acquisitions, IPOs * Marketing: Corporate Strategy, Brand, Growth Engine Design, Brand, Product Marketing* Sales: Strategy, Oversight, Business Development & Channel * RevOps: Designing & optimizing Data capture, Analytics, Sales and MarTech stack* Professional Coaching for CEO, CMO, VP Marketing / Sales* Corporate & Advisory Board Participation* Global Expansion

Experience

1. President

   Sitecapture

   Sep 2024 — Present · San Francisco, CA, US

   Field operations done better: the job site management, reporting and documentation software platform that saves time, money and speeds up time to revenue for service providers and operators in renewable energy, property management and construction. SaaS software that is transforming field operations efficiency, accuracy and project management. Over 10 million projects and 200 million job site images managed on our platform to-date and growing exponentially.

Education

• The University of British Columbia

  Bachelor, International Economics

Skills

• Hospitality Industry
• Analytics
• Public Relations
• Business Strategy
• Change Management
• Online Advertising
• Product Development
• Repositioning
• Business Planning
• Strategic Partnerships
• Content Management
• Lead Generation
• Customer Acquisition
• New Business Development
• Advertising
• Marketing Strategy
• Executive Search
• Business Development
• Mobile
• M&a Experience
• Sarbanes-Oxley Act
• Management Consulting
• Cloud Computing
• Channel Strategy
• Strategic Planning
• Coaching
• Crm
• Sales Management
• Budgets
• Loyalty Program Development
• Saas
• Start-Ups
• Product Marketing
• Go-to-Market Strategy
• Social Media Marketing
• Strategy Development
• P&L Management
• Product Management
• Market Research
• Private Equity