Adrian Phillips

About Adrian Phillips

I leverage my passions about customers, technology, marketing, and communications to strategically position and promote the value proposition of B2B products at each stage of the buyer journey. The role of product marketing is more than just writing blogs and whitepapers. It requires a unique blend of curiosity, leadership, collaboration, and experience. As a B2B marketing leader, my strength is accelerating and elevating business outcomes across the company by enabling employees and partners to engage, convert, and retain happy customers.Throughout the highs and lows, I have found that success comes from intimately understanding two things: your customer, and the business that you are in. As Clayton Christianson says, the customer wants the hole, not the drill. And when we align our talented team of product managers, marketers, and sellers behind these insights and value proposition, the success that follows is a fun and unique thing to experience!Managing collaboratively and working cross-functionally, I help lead the team to design messaging, marketing, enablement, and launch strategies that align with our business goals and brand vision. As a former multimedia journalist, I use my talent for storytelling to understand the customer and then create and sell a compelling story of the product, leading the entire process from ideation to planning through launch.MY CORE COMPETENCIES:‣ Team Building & Leadership‣ Sales and Marketing Strategy‣ Go-To-Market‣ Demand Generation‣ Sales & Channel Enablement‣ Digital & Integrated Marketing‣ SaaS, Cloud, Hybrid Cloud‣ AI/ML‣ Analytics‣ Pragmatic Marketing‣ Cross-Functional Collaboration‣ Digital Strategy ‣ Financial Management‣ Pricing & Packaging‣ B2B‣ Trade Shows‣ SEO, SEM‣ Global/International Expansion‣ Multimedia Journalism‣ Public Relations, Media Relations‣ Brand Ambassador / Spokesperson‣ Product Lifecycle Management‣ Project Management‣ Agile ScrumMARKETS: SMB, Mid-Market, Corporate, Enterprise in US, EMEA, APAC, LATAMINDUSTRIES: Regulated and non-regulated

Experience

1. Senior Director Product Marketing

   ServiceNow

   Jul 2025 — Present

   Leading the product & solutions marketing team for Service Operations (ServiceOps), a unified workspace that integrates ITSM and ITOM to streamline service delivery with AIOps. We focus on driving adoption of AI-powered workflows that reduce incident resolution times, improve operational resilience, and enhance collaboration between service agents and operators - a solution we call Autonomous IT. By partnering with our customers, we help them deliver measurable outcomes for their organizations, including reduced MTTR, increased automation, and improved end-user satisfaction.

Education

• University of Cincinnati

  Electronic Media

  1994 — 1997

• Flagler College

  BA, Communication and Media Studies

  1998 — 1999

Skills

• Product Marketing
• Product Management
• Management
• Marketing
• Marketing Strategy
• Go-to-Market Strategy
• Online Marketing
• Content Management
• Social Media
• Online Advertising
• Digital Media
• Agile Methodologies
• Multimedia
• B2b
• Entrepreneurship
• User Experience
• Competitive Analysis
• Trade Shows
• Transcoding
• Team Leadership
• Video Production
• Video Coding
• Publishing
• Cms
• Pragmatic Marketing
• Online Video
• Saas
• Enterprise Software
• Start-Ups
• Digital Marketing
• Cloud Computing
• Sales Enablement
• Business-to-Business (B2b)
• Demand Generation
• Software as a Service (Saas)