Adriano G.

Research | Insights | Innovation | Design Education

Role
VP - Research & Business Operations at Sylver Consulting
Location
Evanston, IL, US
LinkedIn followers
500 followers

About Adriano G.

I turn customer insights into products people love and businesses that last. As VP…

Experience

  1. VP - Research & Business Operations

    Sylver Consulting

    Mar 2007 — Present · US

    Sylver Consulting brings clarity and purpose to the innovation and growth agendas of big brands and organizations. Our team activates a structured and purposeful innovation process that borrows from the tools and best practices of three different disciplines: Market Research (MR), User Experience (UX), and Strategy. Great fit projects for Sylver Consulting sit at the crossover points of the MR, UX and Strategy disciplines, including- Brand development and positioning- Next generation product/service- Research and strategy to support the development of a wholly new offering- Innovation Research & Design Thinking training and coachingSylver Consulting is headquartered in the USA (Chicago, IL), but has conducted research in 26 countries and has a physical presence in Brazil. Clients include respected brands such as Marriott Hotels, Mozilla Firefox, NASA, Pearson, PepsiCo, and SC Johnson. Reach out now to explore how Sylver Consulting may support your organization in bringing clarity and purpose to its innovation or growth agenda.Responsible for strategic planning and operations, while overseeing research teams looking at different research topics and seeking new business opportunities.

Education

  • Illinois Institute of Technology

    Ph.D., Design Thinking

    2003 — 2006

  • Illinois Institute of Technology

    Masters in Human-centered Design

    2000 — 2002

  • Sophia University

    Certification, Global Business Management

    2000 — 2000

  • Universidade de Brasília

    Undergrad

    1993 — 1998

  • USP - Universidade de São Paulo

    Especialization, Advanced Packaging: Design & Manufacturing

    1997 — 1998

Skills

  • Quantitative Research
  • Marketing Research
  • Innovation Management
  • Research
  • Service Design
  • Strategic Planning
  • Management
  • User Research
  • Entrepreneurship
  • Strategic Thinking
  • Brazil Specialist
  • Customer Insight
  • Creative Problem Solving
  • International Business
  • Design Strategy
  • Brand Development
  • Cross-Functional Team Leadership
  • Product Management
  • User Experience
  • Competitive Intelligence
  • Marketing Strategy
  • Scenario Planning
  • Qualitative Research
  • Focus Groups
  • Ideation
  • Leadership
  • Foresight
  • Strategy
  • Secondary Research
  • Go-to-Market Strategy
  • Ethnography
  • Market Analysis
  • Experience Design
  • User-Centered Design
  • Product Innovation
  • Product Strategy
  • Design Thinking
  • Business Development
  • Research Design
  • Mobile Devices

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Adriano G. — VP - Research & Business Operations at Sylver Consulting in Evanston, IL, US | Unifers