Adriano de Filippis

About Adriano de Filippis

I build cannabis brands that last.Over the past decade, I’ve helped take products from concept to shelf and from launch to long-term success. My focus is simple: scale with intention. That means creating growth strategies that move units, protect margins, and build brand equity — not quick wins that fade fast.I specialize in- Launching SKUs that achieve consistent, profitable sell-through- Designing promotional strategies that protect equity and drive results- Building retail partnerships that create staying power- Expanding brands into new markets with precision and disciplineI believe cannabis is one of the most competitive markets in consumer goods — and the brands that win are the ones that can balance hustle with discipline. My goal is to keep scaling brands that not only sell today, but stand out for years to come.

Experience

1. Sales and Marketing Manager

   Cannavative

   Sep 2025 — Present · Las Vegas, NV, US

   Leading sales and marketing strategy across Cannavative’s portfolio — driving growth through consistency, story, and execution. Focused on strengthening brand positioning, expanding market share, and building long-term relationships that turn shelf space into lasting brand presence.• Overseeing sales operations, promotional strategy, and retail execution to align with company growth targets.• Partnering cross-functionally with cultivation and production to ensure quality, supply, and story stay aligned.• Developing go-to-market plans for existing and emerging SKUs across the Motivators and Resin8 product lines.• Supporting account growth through field insights, brand education, and category strategy.• Driving marketing campaigns that bridge retail visibility and brand loyalty.

Education

• Suffolk University

  Marketing/Marketing Management, General

  1993 — 1995

Skills

• Microsoft Word
• Team Leadership
• Human Resources
• Account Management
• Strategy
• Marketing
• Business Strategy
• Business Development
• Employee Training
• Online Marketing
• Customer Service
• Sql
• Event Planning
• Program Management
• Start-Ups
• Microsoft Office
• Sales
• Time Management
• Entrepreneurship
• Budgets
• Small Business
• Event Management
• Coaching
• Recruiting
• Project Management
• Social Media
• Strategic Planning
• Microsoft Excel
• Communication
• Social Media Marketing
• Leadership
• Vendor Management
• Customer Satisfaction
• Training
• Html
• Management
• Team Building