Adrianne Benson

About Adrianne Benson

With over 12 years of experience in social media management, digital marketing, and SEO, I help service-based businesses build a strong, consistent, and optimized online presence that drives engagement, trust, and growth. My journey began in the family-owned plumbing industry, where I spent a decade supporting Emergency Plumbing Heating & Air and grew to love the close-knit community these businesses serve.I saw how busy service providers juggle many responsibilities, often without time or resources to fully leverage digital marketing. That is why I branched out on my own to bring tailored social media and digital strategies that fit the unique needs of service companies and their areas.Combining social media and brand management expertise with website optimization, SEO best practices, and content strategy, I deliver results that matter. From managing Google Business Profiles and reputations to developing targeted social media content and optimizing websites for search, I help businesses increase visibility, generate quality leads, and build lasting customer relationships.I am hands-on, collaborative, and strategic, taking time to know each client’s business personally. I treat their brand as if it were my own, actively managing accounts to maintain authentic messaging and tone.My core strengths include social media and digital brand management, where I create authentic and engaging content aligned with business goals. I focus on website, SEO, and content optimization to boost visibility and search rankings using technical SEO, keyword research, and well-crafted content. I build trust through proactive reputation and community management, including timely review responses and online engagement. Using Google Analytics and social platform insights, I monitor and adjust strategies for ongoing improvement. I specialize in tailoring digital marketing approaches to meet the unique needs of service providers.I stay sharp by diving deep into the latest digital marketing trends, especially Google updates. I am constantly reading, watching, and researching not just marketing but the services my clients provide. Knowing the industry inside and out helps me create authentic, informed content that truly connects.I welcome building relationships and partnerships within the service industry and beyond. I take a hands-on, collaborative approach to digital marketing that combines creativity with practical strategy, helping service businesses thrive online by turning clicks into customers.

Experience

1. Digital Marketing Manager

   Professional Pavement Services

   Jun 2024 — Present · Delaware, OH, US

   I manage and create content for Professional Pavement Services, ensuring their website and social media to reflect their mission and core values consistently. I develop clear, engaging service descriptions and craft posts that connect directly with their target audience, helping build brand awareness and trust.My role includes optimizing SEO across multiple platforms, managing reputation through timely responses and proactive engagement, and maintaining brand consistency to ensure every digital touchpoint aligns with the company’s voice and standards.I monitor industry trends and competitors to identify opportunities and adapt strategies, using insights to promote Professional Pavement Services’ full range of offerings effectively. By integrating data and customer feedback, I continually refine content and marketing approaches to boost engagement and lead generation.Beyond digital management, I prioritize building strong community ties by highlighting the company’s local roots, family-owned values, and commitment to quality and safety. This helps deepen customer relationships and differentiate the brand in a competitive market.Through a hands-on and strategic approach, I support Professional Pavement Services in exceeding customer expectations and driving sustainable growth in the Ohio area.

Skills

• Outlook
• Public Relations
• Microsoft Office
• Sales
• Online Advertising
• Sales Representatives
• Lead Generation
• Business Networking
• Salesforce.com
• Networking Events
• Accounts Payable
• Sales Management
• Leadership
• Lotus Notes
• Email Marketing
• Event Management
• Budgets
• Quickbooks
• Market Planning
• Advertising
• Online Marketing
• Direct Sales
• Cold Calling
• B2b
• Direct Marketing
• Small Business
• Office Administration
• Marketing Communications
• Facebook
• Team Building
• Management
• Customer Service
• Event Planning
• Account Management
• Public Speaking
• Social Media Marketing
• Marketing
• Microsoft Excel
• Microsoft Word
• Strategic Planning