Adrianne Barkley
VP, Performance Creative
- Role
- Director of Creator Content at Common Thread Collective
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Adrianne Barkley
With 8+ years in ecomm growth strategy, 5+ years in content creation, and co-owner of oursparechange.com, I understand how to strategize, source, and implement creator content in a way that will actually impact your brand\'s performance.
Experience
Director of Creator Content
Mar 2025 — Present · Orange County, CA, US
Creator content + UGC (when briefed+ sourced right) has quickly become one of our highest performing asset types and a clear outlier in brands that are performing at-target on paid social vs those that are not.With 8 years at CTC in growth strategy, 5+ years creating content for brands myself, and co-owner of a small ecomm brand I understand what it takes to strategize, source, and implement this asset type in a way that unlocks incremental revenue and solve major creative gaps.At CTC, we can source high-performing creator content for you OR we can come in-house and train your team how to strategize, brief, and source it internally.
Education
Vanguard University of Southern California
Bachelor's degree
2012 — 2015
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