Adrian Boyd
Territory Manager - Europe and Africa @卡特彼勒
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WORK HISTORY
Territory Manager - Europe and Africa @卡特彼勒
GB
Key Achievement: Doubled aftermarket revenue during my tenure, with business plans exceeding $20M per annum. I lead a team of 14 dealers within Europe and Africa representing 80+ dealer employees, focused on accelerating the Oil and Gas aftermarket business within offshore and onshore applications. With a significant global overhaul backlog into 2026 I drove customer and dealer focused stakeholder management, supported by formal business plan governance to build trust, ensure compliance, promote viability, and facilitate investment. Additionally, I support dealers for product support, including training, dealer service capabilities and goodwill management.Marketing Budget Management: Budget ownership exceeding $1M during a five-year period for the world’s largest Oil and Gas tradeshow in Abu Dhabi, United Arab Emirates.Sales and Operations Planning: Demand management portfolio exceeding $250M during a four-year period for EAME and Eurasia new equipment sales. I held the central role to manage the request for proposal (RFP) projects, requiring collaboration with five sub-region stakeholders.
EDUCATION
Queen's University Belfast
Master of Business Administration - MBA
IAE Business School
EXSIM
Ulster University
Bachelor of Science - BSc, Business with Marketing
Lingnan University
Associate's degree, International Business & Integrated Marketing Communications
Ulster University
Diploma, Professional Practice
SKILLS
ABOUT ADRIAN BOYD
Award-winning top MBA graduate from Queen\'s University Belfast with a proven track record in strategic marketing and team leadership. I am adept at translating strategy into tangible results, having led regional dealer teams and mentored individuals toward career progression.
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