Adrian Zavala

About Adrian Zavala

Senior Director with over 20 years of progressive marketing, communications, and community engagement experience. Skilled at keeping growth aligned with organizational goals to provide successful outcomes. A digitally driven decision-maker, leveraging technologies and data insights to optimize strategies for enhanced outcomes. I champion relational leadership – if you value, strengthen, and maintain your relationships with stakeholders, you lay the foundation for success!Throughout my professional journey, I have successfully integrated multiple disciplines, including graphic design, multimedia, e-commerce management, social media, event planning, community outreach, and marketing. This integration has been instrumental in my successful collaborations with various companies and organizations spanning industries such as healthcare, manufacturing, private enterprise, and public safety. By embracing this diverse skill set, I have gained a broader perspective and the ability to adapt effectively in dynamic environments.

Experience

1. Marketing Outreach and Enrollment Director

   WelbeHealth

   Mar 2025 — Present · San Bernardino, CA, US

   I lead market growth and community-facing strategy for WelbeHealth’s PACE program, with full accountability for census performance and enrollment outcomes. My role sits at the intersection of growth, operations, and community impact—ensuring seniors gain timely access to coordinated, high-quality care while meeting aggressive growth targets.I oversee all outreach, marketing, intake, and enrollment activities, continuously refining processes to improve efficiency, conversion, and the overall participant experience. A significant focus of my work is building strong operating rhythms around performance management—using Salesforce and data-driven insights to monitor pipelines, coach teams, and drive consistent results.Equally important, I cultivate and sustain trusted relationships across the healthcare and community ecosystem, including senior housing, physician groups, hospitals, post-acute providers, and local organizations. These partnerships serve as the foundation for long-term growth, mission alignment, and expanded access to care within the communities we serve.I collaborate closely with clinical, operational, and executive leaders to ensure growth strategies are aligned with care delivery, compliance, and organizational priorities.

Education

• National University

  Master of Business Administration (MBA), Marketing

  2006 — 2008

• Palomar College

  Associate’s Degree, Graphic Design

  1994 — 1996

• National University

  Bachelor’s Degree, Multimedia

  2002 — 2006

Skills

• Online Marketing
• Content Development
• Strategic Planning
• Direct Marketing
• Web Production
• Digital Media
• Graphic Design
• Web Site Production
• Html
• Sem
• Ppc
• E-Commerce
• Email Marketing
• Art Direction
• Web Design
• SEO
• Blogging
• Lead Generation
• Advertising
• Marketing Strategy
• Marketing Communications
• Facebook
• Google Analytics
• Social Media
• Adobe Creative Suite
• Training
• Catalyst
• Analytics
• B2b Marketing
• Management
• Creative Direction
• Social Media Marketing
• Marketing
• Web Content Management
• Spanish
• Microsoft Office
• Sales
• Digital Marketing
• Online Advertising
• Microsoft Excel