Adrian Guy
Group Account Director @dentsu
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WORK HISTORY
Group Account Director @dentsu
Toronto, ON, CA
EDUCATION
Université Marie et Louis Pasteur
Bachelor’s Degree, Geography and Cartography
Università degli Studi di Firenze
Master’s Degree, International Affairs and Public Administration
Lycée Notre Dame des Anges
High School, Economics and Sociology
Université Paris 8
Master’s Degree, International Affairs and Public Administration
SKILLS
ABOUT ADRIAN GUY
Driving $50M+ in annual omnichannel media investments to deliver double-digit ROI and 15%+ portfolio revenue growth for Fortune brands across CPG, Finance, Telecom, and E-Commerce. I specialize in transforming complex marketing challenges into measurable, scalable growth strategies — integrating Programmatic (DV360, TTD), Paid Social (Meta, TikTok, Pinterest, Reddit), Search (SA360, Google Ads, Bing), Retail Media Networks (Amazon, Walmart Connect, RMNs), and eCommerce to maximize ROI. As a leader, I blend data-driven rigor with human leadership, building and mentoring high-performing teams of 10–15 to exceed KPIs, foster innovation, and strengthen client trust. I own the full P&L, drive pricing and yield optimization, lead incrementality and brand lift testing, and leverage GA4/AMC for sharper, faster insights. Recent Highlights: • +12% YoY ROI for a Tier-1 global client through advanced measurement & channel optimization • 15% portfolio revenue growth via strategic upselling of integrated media & creative solutions • $1M+ unlocked in added value from partner negotiations and early access to emerging ad tech • 25% reporting accuracy improvement via streamlined attribution & measurement frameworks I’m passionate about shaping the next chapter of digital leadership — where innovation meets measurable results — in roles such as Head of Digital, VP Media, Marketing Director, or Growth Strategy Leader.
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