Adrian Bachmann
Vice-president @Research Strategy Group
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WORK HISTORY
Vice-president @Research Strategy Group
Toronto, ON, CA
EDUCATION
IÉSEG School of Management
Master of International Business (MIB), Business Administration and Management, General
FGV - Fundação Getulio Vargas
Bachelor of Business Administration (BBA), Business Administration and Management, General
SKILLS
ABOUT ADRIAN BACHMANN
I’m a Consumer & Shopper Insights + Strategy leader with 15+ years across retail, CPG, financial services, telecom and QSR, spanning both consulting/supplier and client-side environments.My sweet spot is bringing clarity to messy business questions — translating ambiguity into strategic choices through rigorous quant + qual research, advanced analytics, and executive-ready storytelling. I’ve led multi-market programs (Americas/EMEA/APAC), managed portfolios up to $10M+ annually, and partnered with senior leaders to shape brand strategy, CVP, loyalty, GTM, pricing/promo strategy, innovation, and customer experience decisions.I’m known for:• Strategy framing + influence: turning research into decisions senior teams can act on• Method expertise: segmentation, U&A, brand health, CX/CSAT, journey mapping, concept testing, pricing; conjoint, MaxDiff, discrete choice, driver analysis, Thurstone Case V, IAT• Commercial leadership: strategic account leadership, proposals, profitability, delivery excellence• Team leadership: coaching and developing high-performing teams• Modernizing insight delivery: building scalable trackers/reporting systems and applying AI-enabled workflows to improve speed and qualityRecent highlights:• Built a profitability/efficiency account model for Sephora (scope/pricing/hours bank) and automated recurring reporting to target 25%+ fewer reporting hours• Designed major programs including Giant Tiger CVP (“GT Way to Win”) and Retail Council of Canada syndicated research• At NielsenIQ, delivered $10M+ per year in solutions and identified $1.5M+ savings via promo ROI analysisIndustries: Retail, CPG, Financial Services, Telecom, Travel/Experience, AssociationsTools: advanced Excel/PowerPoint; AI workflow integrationIf you’re hiring for roles spanning Insights, Strategy, Growth, Brand, Loyalty, GTM, or Analytics leadership, I’d love to connect.
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