Adriana Mora Vargas
Global Director, Consumer Insights | Human-Centric Innovation & Cultural Strategy | CPG & Beauty | Foresight & AI
- Role
- Consumer & Market Insights Global Director at Sol de Janeiro
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Adriana Mora Vargas
Accomplished Human Insights Leader and Cultural Strategist with a 20-year track record of transforming human foresight into measurable business growth for Global CPG brands. I specialize in managing full-cycle innovation pipelines—from decoding unmet needs to final product testing—across complex markets in the Americas and Europe.Currently, I lead the Global Consumer Insights function at Sol de Janeiro, where I architected the department from the ground up, driving a cultural shift from intuition-based to data-driven decision-making. My management style is strength-based, focused on building high-performing teams through connection, intellectual generosity, and viewpoint diversity.I am passionate about leveraging disruptive methodologies, including Generative AI and conversational analytics, to democratize access to insights and maximize ROI.
Experience
Consumer & Market Insights Global Director
Feb 2023 — Present · Чикаго, IL, US
Global Leadership: Architected the Global Consumer Insights function from the ground up across the Americas and Europe, delivering intelligence that propelled the brand to become a top-ranking skincare brand at Sephora and top fragrance brand on Amazon.Strategic Transformation: Built and scaled a multi-tiered global insights team, securing budget allocation by demonstrating immediate ROI and critical business impact.Innovation Pipeline: Spearheaded the human-centric strategy for innovation pipeline (10+ launches), resulting in strong commercial results with multiple SKUs tracking above plan.Product Success: Stewarded the end-to-end development of a skin cream, turning a singular ethnographic insight into a commercially successful global launch.Foresight: Established a trend foresight framework to decode emerging consumer signals, keeping the brand ahead in a hyper-competitive beauty landscape
Education
Universidad de Costa Rica UCR
Bachelor's degree, Arte dramático/Teatro, general
1999 — 2003
ESIC Business & Marketing School
Master's degree, Market Research
2004 — 2005
University of Pennsylvania
Master's degree, Applied Positive Psychology
2016 — 2017
Universidad Latina de Costa Rica
Bachelor's degree, Publicidad
1998 — 2001
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