Adriana Rodrigues
Merchandising & Buying Leader| Assortment, Investment, GTM Strategy | DTC & Omnichannel | Ecommerce | Apparel, Footwear, Accessories | Driving Growth through Consumer-Led & Data Driven Insights
- Role
- Director, Merchandising at Rothy's
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Adriana Rodrigues
Strategic, entrepreneurial merchandising and buying leader with 15+ years of experience driving profitable, consumer-led growth across apparel, footwear, and accessories. I specialize in curating high-impact assortments, optimizing inventory investment, and leading go-to-market strategies that blend commercial goals with brand integrity.My background spans DTC retail, and omnichannel environments, delivering results across diverse categories and consumer segments. I bring a disciplined approach to assortment planning and open-to-buy management, backed by a strong foundation in financial acumen, data analysis, and cross-functional execution. At the core, I’m passionate about connecting product stories to consumer behavior — using insight, trend intelligence, and market dynamics to shape decisions that fuel both immediate performance and long-term brand growth. Known for building and mentoring high-performing teams, I thrive in dynamic, high-growth cultures where collaboration, accountability, and agility are key. Areas of Expertise:Strategic Assortment Architecture & Investment PlanningEcommerce & Omnichannel MerchandisingConsumer & Data Insight–Driven Decision MakingGo-To-Market Strategy & Seasonal ExecutionOpen-to-Buy, Forecasting & Profit OptimizationProduct Lifecycle & Franchise ManagementPricing & Promotional StrategyFinancial Planning & Retail MathTeam Leadership, Mentorship & Cross-Functional Influence Category & Consumer Expertise:Gender: Women\'s, Men\'s, and Kids\'Product: Apparel, Footwear, AccessoriesMarket Positioning: Lifestyle & Performance BusinessesChannels: Ecommerce, Full-Price Retail, Off-Price/Outlet, Marketplace
Experience
Director, Merchandising
Nov 2025 — Present · San Francisco, CA, US
Education
University of California, Berkeley, Haas School of Business
Bachelor of Science - BS
General Assembly
Digital Communication and Media/Multimedia
Skills
- Management
- Forecasting
- Sales
- Trend Analysis
- Footwear
- Product Development
- Inventory Management
- Retail
- Digital Marketing
- Project Management
- Fashion
- Sourcing
- Sportswear
- Assortment
- Web Analytics
- Merchandising
- Apparel
- Visual Merchandising
- Styling
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