Adriana Cosby

About Adriana Cosby

Experienced Promotions Director with a demonstrated history of working in the entertainment industry. Skilled in Radio Promotions, Brand and Sponsorship Management, Radio Production, Social Media, Finance, Radio Broadcasting, and Music.

Experience

1. Promotions Director

   Big Data Marketing

   Jun 2021 — Present · Atlanta, GA, US

   Directs on-air promotional activities, including creative design of promotional assets that maintain and enhance established creative vision and tactical objectives. Partners with Programming & Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness, loyalty, and increase market share.Works with station management in determining appropriate promotions for targeted demographic.Creating multi-faced brand imaging programs and detailed promotional campaigns.Develops, oversees and executes all promotional and contest initiatives of station(s).Builds and executes unique revenue opportunities that leverage all aspects of the organization’s product offerings for key advertisers and across all media platforms. Candidate should have experience planning and executing events while working with sales and programming as the primary liaison between programming and sales.Partners with Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness and loyalty, generate subscribers and increase market share.Ensures campaigns are coordinated with operational and sales initiatives.Ensures appropriate parties are apprised of changes to creative content, schedules and priorities.Helps to implement social media marketing strategy with the focus towards growth of social audiences.Exercises in-depth monitoring and awareness of the competitive landscapesAdjusts programs and campaigns to address changing markets and competitive conditionsBuilds and manages relationships at all levels to fully understand business and marketing objectives.Creates promotion proposals and recaps campaigns.Ensures the provision of prizes, promotional materials and event collateral. Create Legal Contest Rules. Ensures contest rules comply with FCC regulations.

Education

• Daytona State College

  Associate of Arts (A.A.)

  2012 — 2014