Adriana E. B. Brokaw

About Adriana E. B. Brokaw

Data-driven storyteller and strategy leader with 7+ years of experience bringing brands to life across social and digital. Currently leading digital marketing strategy at Target for Trend, New Arrivals, and key Seasonal moments—bringing social-first instincts into the digital space to shape more relevant and inspiring guest experiences.Previously on the Social team at Target, I led content and campaign strategy for some of the company’s most high-profile and culturally resonant work—including Taylor Swift album launches and design partnerships with brands like Rowing Blazers and Diane von Furstenberg. I’m passionate about creating content that puts Target at the center of culture and elevates its connection with guests.Known for balancing creative vision with data-backed execution, I bring energy, curiosity, and innovation to every project. Outside of Target, my experience includes marketing strategy, brand management, analytics/coding, content creation, Gen Z market entry, public relations, and consulting for fast-paced startups.I love building community and helping others make meaningful connections. Let’s connect!Strengths: Positivity | Individualization | Competition | Ideation | Communication

Experience

1. Digital Marketing Strategy Manager Trend, New Arrivals, Seasonal

   Target

   Nov 2024 — Present · Minneapolis, MN, US

Education

• UMN Carlson School of Management

  Bachelor of Business Administration - BBA, Marketing/Management Information Systems/Business Analytics

  2014 — 2018

Skills

• Management
• Social Networking
• Time Management
• Entrepreneurship
• Customer Service
• Microsoft Excel
• Marketing
• Leadership
• Event Planning
• Finance
• Microsoft Powerpoint
• Strategic Planning
• Project Management
• Microsoft Office
• Social Media
• Social Entrepreneurship
• Strategy
• Microsoft Word
• Public Speaking
• Start-Ups