Adriana Morales

About Adriana Morales

I reveal clarity and direction in complex, nuanced problems in organizations big and small. As an adaptive, steadfast design lead, I love collaborating with and bringing people from business units together to solve challenges, set clear and measurable client success metrics, while always tying the value of design to business. Through ongoing user research, nonstop iteration, and agile practices, I focus on enabling users to achieve their goals while driving business value.Current focus: As a design lead on Cloud PAL, I led and instrumented the creation of a pattern and asset library built on top of Carbon 10 to bring UX consistency across the IBM Cloud platform for over 200+ services, 80+ design teams, and 500+ developers. Spare Time: Publishing patents that explore fitness and technology, speaking at local design events, and racing marathons around the country.

Experience

1. Principal Designer - Mortar Design System

   H-E-B

   Jul 2022 — Present · Austin, TX, US

   Leading the development of H-E-B\'s next-generation design system, enabling cohesive experiences across multiple platforms (web, mobile native) and brands.Organized and led UX audits to connect design initiatives, document decisions, and inform future strategies for Mortar. Shifted focus from component-level thinking to end-to-end journeys and systems.Promoted accessibility through training sessions, creating design accessibility checklists, and implementing tooling to empower designers and developers.Bridged the gap between design and mobile native engineering teams. By initiating mobile design office hours and fostering conversations between designers and engineers, I laid the groundwork for better collaboration and adherence to platform guidelines. This established platform-adherent patterns and reduced tech and design debt to ensure cohesive mobile experiences aligned with Apple HIG and Material Design guidelines.

Education

• Rensselaer Polytechnic Institute

  Dual B.S. in Electronic Media, Arts, & Communication and Information Technology & Web Science, Human Computer Interaction

  2011 — 2015

Skills

• Web Design
• User Experience Testing
• Jquery
• Digital Marketing
• Css
• Sql
• Asp.net
• User Interface Design
• Dreamweaver
• Illustrator
• Usability
• Web Development
• C++
• Ado.net
• User Experience Design
• Graphic Design
• Indesign
• Visual Arts
• Javascript
• Communication
• Photoshop
• Marketing Research