Adriana Turkson
- Role
- Product Marketing Manager at Abb Building Automation & Controls
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Adriana Turkson
Mechanical engineer possessing international experience in project management and lean…
Experience
Product Marketing Manager
Abb Building Automation & Controls
Aug 2023 — Present
Create, plan and ensure implementation of the US go-to market product marketing strategy - Develop and implement annual marketing plans in conjunction with US customer experience and communication teams- Prepare business plans focused on business development for a defined market- Coordinate with cross functional and cross division product marketing and sales team members to define appropriate forecasts and plans- Oversee sales execution for assigned products by coordinating the preparation of relevant materials and guidance to sales teams- Collaborate with division Global Product Managers on local standards, and installation norms to ensure local product market acceptance- Work with IT and global product management to ensure master data is up to date, inclusive of price, packaging, performance characteristics etc- Work with SIOP and Manufacturing in development of a manufacturing/inventory plan to meet customer delivery expectations- Collaborate with the Training team to drive sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Sales person- Lead and manage commercialization efforts of multiple programs, including voice of customer (VOC) and product launches- Build and sustain relationships with launch partners and third party representatives.
Education
University of Connecticut
Bachelor of Science - BS, Mechanical Engineering
2015 — 2020
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