Adriana Selene Estrada Vazquez
Trade Marketing Usa Casa don Ramon @Mexcor International
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WORK HISTORY
Trade Marketing Usa Casa don Ramon @Mexcor International
US
Lead trade marketing strategy and execution for Tequila Don Ramón across key U.S. markets, driving brand growth, distribution expansion, and premium positioning. Partner with sales, marketing, and distributor teams to deliver impactful go-to-market programs, retail activations, on-premise placements, and luxury POS execution. Focused on increasing velocity, strengthening account relationships, and elevating brand visibility.
EDUCATION
UAA
High School/Secondary Diplomas and Certificates
Tecnológico de Monterrey
Bachelor of Engineering (B.Eng.), Industrial Engineering
FH JOANNEUM - International Management
Management Diploma, Business Administration and Management, General
SKILLS
ABOUT ADRIANA SELENE ESTRADA VAZQUEZ
C-level International Executive with strong commercial, marketing and results focus. With a 12+ year track record of successful achievements in the beverage industry.Strong Collaborative leader continually focused on building relationships to enhance profitability.Areas of expertise: Proven management experience in building cross cultural sales forces in North America, Mexico and Europe, analyzing market trends and adapting branding, advertising and distribution strategies. Extensive knowledge of the US and Mexican beverage consumer markets. Strong in team delegation, empowerment and development.Problem analysis, achievement orientation, resilience, empathy, persistence, organization, energetic, highly flexible, emotional, self-awareness.
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