Adriana Poli

WORK HISTORY

EDUCATION

SKILLS

ABOUT ADRIANA POLI

RadiciGroup\'s diversified businesses operate worldwide and are focused on Chemicals, High Performance Polymers, Synthetic Fibres and NonwovensSince 2018 she joined the Organization and ICT Dpt and took part as PMO in different internal projects related to RadiciGroup Business Areas.In the same Group she previously worked for over ten years in the Marketing and Communication Dpt. Adriana has a positive approach to new responsibilities and is conversant with working with different cultures and clients. She has the resourcefulness and personality to adapt and build rapport across the regions. Team working across multiple functions including sales, customer service, R&D and production staff is part of her daily activities. Commercially minded with a creative and innovative approach to business, she has excellent communication and flexibility skills.Specialties: CRM: Adriana worked on the implementation of a structured process to collect, analyze and monitor competitive market data such as prices, major moves, new product launches, marketing campaigns. She worked in CRM planning for RadiciGroup business areas and Business Intelligence reporting, specifically on customer database area and sector segmentation. As part of the Marketing & Communication Dpt, she was also involved in Operational Marketing activities such as customer satisfaction management, exhibitions, events and conferences planning and organization, PR and press releases, brochure & product catalogue supervision, web and social marketing strategy definition for the furniture and home living sector.She recently approached EU Project management, working on draft projects under Horizon2020 Programme.She loves hiking and long walks in beautiful natural environments with family and friends, her best escape for a phisically and mentally balanced life.