Adriana Montano
- Role
- Global Brand Lead at TE 中国
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Adriana Montano
Award-winning marketer with superb 15+ year track-record designing and connecting brand…
Experience
Global Brand Lead
Sep 2021 — Present
TE Connectivity is a $17B global industrial technology leader, enabling advancements in electric vehicles, industrial robotics, medical sensors, renewable energy, and Internet-of-things (IoT). • Established annual strategic planning process and operating framework with cross-functional team and business units. This work is focused on setting the annual and long-term global brand objectives monitoring Digital and Content Marketing, Communications, Media, and Creative Agencies. • Launched a new Global Campaign and Integrated Brand Identity resulting in all-time high traffic and brand awareness measures. Campaign was developed in coordination with 9 Business Units and focuses on industry macro trends that are set to deliver $2B in incremental revenue. Campaign has surpassed all digital media metrics in USA, China, and Japan. • Led the holistic optimization of Brand positioning across 9 business units, using data from Reputation Research aiming to drive trust and Brand association in key technologies.
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