Adriana Collins
Business Analyst | Product Owner at Peak 15 Systems ✦ Product Innovation Strategist ✦ Creative Systems Thinker ✦ Design-Led Solutions for Business Growth and Team Brilliance
- Role
- Business Analyst at Peak 15 Systems
- Location
- Olympia, WA, US
- LinkedIn followers
- 500 followers
About Adriana Collins
Hello! I’m Adriana Collins, a product innovation strategist who helps organizations turn…
Experience
Business Analyst
Oct 2021 — Present · Carlsbad, CA, US
Led cross-functional development of Booking 2.0, a full redesign and migration of core application from Dynamics 365 to React. Translated business objectives into scalable digital solutions through structured requirements gathering, UX design collaboration, user stories, and testing protocols. Acted as liaison between stakeholders and internal teams to align development with strategic priorities and ensure successful product delivery.PRODUCT STRATEGY & INNOVATION• Delivered Booking 2.0 Phase 1 to production by guiding project through all analysis phases, reducing scope strategically to enable faster delivery, and securing 100% customer usability.• Designed simplified, scalable solution for international hotel rates, praised by RoomKey as a future model, and created UI/functional specs supporting both domestic and international needs.• Advanced company-wide product strategy by delivering a 20-minute demo on 24 hours’ notice that convinced travel client to abandon custom dev and partner with Peak 15.USER-CENTERED DESIGN & PROCESS OPTIMIZATION• Increased development speed and design consistency by launching peer review process and implementing shared Design Standards between UX and Front-End teams.• Improved stakeholder alignment and planning accuracy by defining Business Analysis milestones and embedding them in cross-functional workflows.• Enhanced clarity and usability of user stories by overhauling format and boosting collaboration with QA and Development teams.COLLABORATION, COMMUNICATION, & DELIVERY• Maintained momentum and reduced downtime by escalating production issues, coordinating internal teams, and aligning fixes with customer needs.• Strengthened internal morale and external trust through transparent updates, refined customer communication strategy, and ongoing stakeholder alignment.• Expanded onboarding and long-term usability of product by developing online help documentation to support internal teams and customer education.
Education
Western Washington University
Bachelor of Science (B.S.)
Skills
- Product Development
- Indesign
- Sketching
- Packaging
- Product Design
- Drawing
- Design Research
- Kitchenware
- Graphics
- Cad
- Graphic Design
- Team Leadership
- Adobe Creative Suite
- Project Management
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