Adriana L.
Channel Strategist, Digital @WestJet
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WORK HISTORY
Channel Strategist, Digital @WestJet
EDUCATION
Universidad de Los Andes
Engineer's degree
Colegio Anglo Americano
High School Diploma
Greystone College
Diploma of Education
SKILLS
ABOUT ADRIANA L.
Digital Marketer with a Chemical Engineering Background. An accomplished online media professional with 7+ years of Marketing Experience focused on Digital Media. Proficient in Programmatic Media, Location Intelligence, Data Analysis, Campaign Strategy, and AdTech. Knowledgeable about the digital landscape, key players in the industry including various DSPs, DMPs, Third-party data providers, and Ad Verification Solutions. Strong management & interpersonal skills Career Highlights: Online Advertising Technology - Programmatic Buying (RTB)- Google Ads Certified - Private Market Place - Display, Native, Video & Mobile - Location-Based Targeting - Data Analysis and Strategy - Social strategist Business Development Experience- Team Leadership - Strong Management Skills - Management of Marketing Team - Client/customer service - Good relationship and communication with all the stakeholders Passionate about learning, strong analytical and problem-solving skills, dynamic and creative, with a high sense of responsibility, and focused on the achievement of goals. Excellent interpersonal and communication skills. Strong attention to detail and prioritization skills.
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