Adriana G.

About Adriana G.

Greetings, my name is Adriana González Cabrera. I am a Communication Specialist and Digital Strategist with experience in management of digital content and social media platforms, design and branding, organization of events, public relations and communication strategies for the general public. I have experience and interest in communication related to human rights, science divulgation, private and public sector.

Experience

1. Digital Marketing and Strategy Specialist - Unicef Innovation

   UNICEF

   Aug 2023 — Present

   Manage content creation for FunDoo, including social media, website, and intranet- Develop Monthly Newsletter, Brief, One-Pagers, Brochure, Presentations, Key Messages, Abstract, and other communication materials as needed- Develop communication resources for events, initiatives, and campaigns at a global, regional, and local level- Graphic design and support in brand positioning- Develop creatives for FunDoo task flows on RapidPro in collaboration with the Content Team- Monitor the performance of communication campaigns in alignment with established performance indicators- Coordinate production of advocacy and communication materials. Provide support in the creation of Terms of Reference, and vendor selection process- Develop the FunDoo SharePoint Site and provide technical assistance in managing the Virtual library- Assist in providing recommendations to FunDoo content created by the Programme Group, Regional and Country Offices, Partners, and others- Organize Global Calls with Country Managers in over 30 countries- Participate as FunDoo Focal Point with Partners and other UNICEF Communication Departments.

Education

• Universidad Católica de Santiago de Guayaquil

  Bachelor of Communication and Journalism , Social Communication and Journalism

  2010 — 2015

• WSU - Edward R. Murrow College of Communication

  M.A. Strategic Communication, Communication and Media Studies

  2017 — 2019

• University of Wisconsin-Madison

  Project Management Program